AI automation & UX
Hey, we're Mooch.
01 Selected Work
Case studies for big companies, small companies, and government.
001
gov.uk UX
Designing government digital services that millions of people rely on every day.
2021
002
British Airways UX
Bringing British heritage into the 2020s through clearer in-flight content.
2024
003
Octant UX
Simplifying public-goods funding on Ethereum without losing the politics.
2023
004
Ethereum Foundation UX
Plain-English rewrites for the core informational layer of ethereum.org.
2025
005
Big Debate Club AI
Automating content delivery so writers can focus on the writing.
2026
006
Lisbon Restaurant Group AI
Automating Google review replies across 4 locations in 5 languages.
2026
02 Products & Playthings
Things we've made.
Products we ship, prompts you can steal, things we built for fun.
Product · Live
toneofvoice.app
Generate professional tone-of-voice guidelines in minutes. Used by 200+ teams.
Try it→
Product · Alpha
fortress
Content audit for your whole site.
Try it→
Product · Waitlist
highway
SEO articles, no slop.
Join waitlist→
Prompt
claude-doggy-dogg
Give Claude Code the voice of Snoop Dogg.
Steal it→
Prompt
/deslop
Strip AI tells from any draft.
Steal it→
Plaything
sassgpt
ChatGPT with attitude.
Play→
Plaything
openclaws
A €999 polymer clip that holds your MacBook lid open.
Play→
Plaything
onlyfans
A pre-loved GPU marketplace for discerning buyers.
Play→
Plaything
gravity
v0 clone that roasts your ideas.
Play→
03 / About
A husband-and-wife team of two, working from London & Lisbon.
We're an AI automation and UX agency. We help teams make things their customers really want and use AI to compound the benefits. Most of our clients come to us for one and stay for both.
We started Mooch because we wanted to work on things we care about, with people we like, from anywhere in the world. So far, so good.
Get in touch
A new project. A small idea. A chat over coffee.
All welcome. We reply to everything that isn't a sales email, usually within a day.