UX & AI Automation
Hey, we're Mooch.
01 Selected Work
Work we've done.
Startups to public companies, governments, charities and foundations.
001
gov.uk UX
Designing government digital services that millions of people rely on every day.
2021
002
British Airways UX
Bringing British heritage into the 2020s through clearer in-flight content.
2024
003
Octant UX
Simplifying public-goods funding on Ethereum without losing the politics.
2023
004
Ethereum Foundation UX
Plain-English rewrites for the core informational layer of ethereum.org.
2025
005
Big Debate Club AI
Automating content delivery so writers can focus on the writing.
2026
006
Lisbon Restaurant Group AI
Automating Google review replies across 4 locations in 5 languages.
2026
02 Products & Playthings
Things we've made.
Products we ship, prompts you can steal, things we built for fun.
Product · Live
toneofvoice.app
Professional tone of voice guidelines in seconds.
Try it→
Product · Waitlist
highway
SEO articles that write themselves.
Join waitlist→
Product · Alpha
fortress
Content audit for your whole site.
Try it→
Product · Live
samantha
Get any article read to you.
Try it→
Prompt
claude doggy dogg
Make Claude Code talk like Snoop Dogg.
Steal it→
Prompt
/deslop
Strip AI tells from any draft.
Steal it→
Plaything
Write like Paul Graham
Rewrite articles in Paul Graham's style.
Play→
Plaything
sassgpt
ChatGPT with attitude.
Play→
Plaything
openclaws
Keep your agents running 24/7.
Play→
Plaything
gravity
vibe coding app that roasts your ideas.
Play→
03 How to work with us
Ways to start.
A few ways to start with us depending on what's important to you.
Fixed scope
AI Automation Setup
We find your single highest-leverage AI automation and ship it end to end. Discovery, build and handover included.
From €2,500
Book AI Setup→
Starts with a 20-min call
01
Whole site
Content & UX Audit
A full review of your site's content and UX, with a prioritised list of fixes.
Starts with a 20-min call
From €5,000
Get an audit→
02
One week
UX Research Sprint
One week of focused user research that tells you what to build next, and what to drop.
Starts with a 20-min call
From €15,000
Start a sprint→
04 / About
A husband-and-wife team of two, working from London & Lisbon.
We're a UX and AI automation agency. We help teams make things their customers really want and use AI to compound the benefits. Most of our clients come to us for one and stay for both.
We started Mooch because we wanted to work on things we care about, with people we like, from anywhere in the world. So far, so good.
Get in touch
A new project. A small idea. A chat over coffee.
All welcome. We reply to everything that isn't a sales email, usually within a day.
Calendars not your thing? hey@mooch.agency